Keep things real and true to hue with the latest additions to blk’s Color Adapt range, ready to turn heads with new colors and fresh packaging for the easiest custom flush—for any skin tone.

Step up your blush and lip game with two glowy shades of the bestselling Color Adapt Lip and Cheek Oil, or blend on a uniquely-yours hue with the hydrating Color Adapt Balm, now in a pocket-friendly compact.

Go ahead and press play on colors that look just like your skin and lips made them—all freshly picked for you.

Berry blushing. Turn up the color with our bestselling formula in a new juicy berry shade that flatters all skin tones and undertones (warm, cool, and in-betweens), magically adapting to serve a natural-looking just-pinched flush. The ultra-light, non-sticky oil blends seamlessly to deliver a dewy sheen while the built-in colorant amplifies the shade to complement your complexion. A true all-rounder, it also works as a hydrating treatment that can be worn alone or over makeup.

Your Routine, Uncomplicated

Innovative color-adapting technology

No skin tones exempted: The unique formula reacts to skin’s natural pH to give a custom flush that’s uniquely and perfectly you.

Ultra-light oil texture

The non-sticky, fast-absorbing oil blends seamlessly for easy and comfortable application.

Hydrating treatment

It doubles as a conditioning and moisturizing treatment for the lips and cheeks.

Why We Love It

Peach blush finally made wearable! This blends and matches skin beautifully—like it’s really made for your skin tone, whatever that is.

How to Use

Using the applicator, apply directly on cheeks or on lips and blend with your fingertips. Wear alone or layer over makeup.